Thinking about qualitative data collection & analysis for grounded theory Essay

Communication Strategies Introduction Research Design                   Creswell, John. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. 3rd . New York: SAGE Publications, 2011.                   The research will incorporate a well-crafted research design to enhance an effective data collection. The design describes how data collection will be done, the relevant participantsto involvein the study, and the materials or instruments that will be used for data collection. This is done with considerations of the objective of the study. The research main aim is to evaluate The Relationship between Social Media and Effective Publicity in Organizations.                   Due to the nature and the phenomenon of the study, a qualitative research design is selected. This is because the design will employ a multi-method approach which is comprehensive in data collection and it ensures a qualitative data interpretation.                   Festinger, David. Essentials of Research Design and Methodology . New York: SAGE publishers, 2013. Participants                   The study targets a population with the relevant information that will lead to approximately accurate findings. The participants will involve customers, employees, and suppliers of selected organizations. These individualsshould have knowledge of social media, its application in business and they have an experience of the new technology in their daily business and organizational activities. A sample of 10 respondents will be selected randomly from the targeted population. This will involve different people using the social media platforms in their daily lives. The study assumes that all the data collected from the respondents is representative of the prevalentstate to usage of social media in publicity of firms.                   Vogt, Paul. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Cambridge : Cambridge University Press, 2012.                   The study will employ a simple random technique in sampling the population. This is technique is selected because it is easy to use and manageable. It also minimizes bias in sample determination because the sample is selected randomly. The technique will enable the research get information from respondents selected randomly. This is important because sample will cover different people in different organizations at unique situations hence a comprehensive data collected.                   Stephene. Thinking about qualitative data collection & analysis for grounded theory. Cambridge: Cambridge University Press, 2013. Data Collection                   Validity of data collected defines the success of a conducted research. To achieve this goal, the study intends to utilize both secondary and primary sources of data. The primary sources data will be collected fromthe targeted respondent to the investigation. The secondary sources will include reports published by the selected organization giving the correlation between social media and the publicity of organizations.                   Patton, Michael. Qualitative Research & Evaluation Methods: Integrating Theory and Practice. New York: SAGE Publications, 2011.                   The materials that will be used for data collection are observation, interview schedules, and questionnaires. This instruments of data collection were selected due to the qualitative nature of the research. Well-structured questionnaires with both closed and open ended questions were administered to the targeted participant to the study.                   Maxwel, Joseph. Qualitative Research Design: An Interactive Approach (Applied Social Research Methods). New York: SAGE Publications Inc, 2012.                   Open-ended questions will give the respondents an opportunity to give their opinion on the relationship between social media and publicity of organizations. This aims at gathering any other additional information relevant to the study. Furthermore, the closed ended questions in the questionnaires will collect specific data from the respondents. The closed ended questions are important because they give a certain uniformity in responses and makes it easy for analysis. Before sending the questionnaires to the participants, all the vague questions will be eliminated to make the eventual data collected relevant and easy to analyze. The questionnaires will be sent to the respondents through their emails. Interviews will be done on phone where the sample population will be contacted and asked relevant questions that will address the research objectives. Conclusion                   A research design is one of the important elements that makes any study complete and successful. Due to the topic under investigation, a qualitative approach is taken. The study targets a sample of 10 participants from the targeted population and it will use a simple random technique to arrive at the sample. Data will be collected through interview schedules and administering of questionnaires. References Creswell, John. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. 3rd . New York: SAGE Publications, 2011. Festinger, David. Essentials of Research Design and Methodology . New York: SAGE publishers, 2013. Maxwel, Joseph. Qualitative Research Design: An Interactive Approach (Applied Social Research Methods). New York: SAGE Publications Inc, 2012. Patton, Michael. Qualitative Research & Evaluation Methods: Integrating Theory and Practice. New York: SAGE Publications, 2011. Stephene. Thinking about qualitative data collection & analysis for grounded theory. Cambridge: Cambridge University Press, 2013. Vogt, Paul. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Cambridge : Cambridge University Press, 2012. Source document