Communications Program Profitable Business

Question: Describe about the Communications Program for Profitable Business. Answer: Scenario 2: Devise a communications program which announces a reduction in staff when the company has just announced record profitability. Audience analysis The audience to this communication program are the employees at the organization. It is ideal to note that the employees are diverse in their career and comes of them are even more educated that their supervisor. On the other hand, it is also vital consider that since the employees are from various departments, there could be gap in the ways to address their issues (Coombs, 2014). Therefore the need for the communication plan is to be able to bridge the gap that exists in this communicating. Having to inform the employees that they is a reduction in the number of staff just after huge profit announcement, is another challenge on board (VlăduȆºescu, 2014). The nature of my audience is that they are very fast in asking questions, most of them are aware of the laws in place in order to manage what they have when promoted to, they are also very fast in making harsh decisions. Since the organization is also not ready to be filled by court cases, a communication program t o address the above should also consider their traits or characteristics (Dainton and Zelley, 2014). Communication goals There are two side of this plan, the first will try to define the short term goals of the communication plan, while the other will consider the long-term goals of the plan (Stacks and Salwen, 2014). The short-term will be there to explain what should be done within three weeks of implementation of the plan and the long-term will be the after effects or the impacts of the plan to the audience. Short-Term Objectives The first issue is to make sure that the audience gets to know the message and that an advocacy session is undertaken to ensure that they are also not affected by the information or the message shared to them by the company (Dainton and Zelley, 2014). Secondly, to make sure that the HR department send to the employees a later to inform them of the actions of the company as well as the reasons that the company has opted to undertaken the same (Garvey, 2014). Lastly, to inform the labour unions about the decision of the company to lay-off some of its staff despite their profit making venture. Long-term Goals or Objectives The long-term goal is to make sure that the company reduces the labour-costs by 40% and to maximize its profits in order to meet the needs and the objectives of the organization in order to increase access to proper funds and expansions (Hybels, 2014). Besides, the company has a long-term goals of getting better experts. It will conduct recruitment and selection process and ask the employees that will the company to reply if they meet the requirements that will be posted over the media as well as over their personal emails (Kasper and Kellerman, 2014). Communication process Planning The planning process will start with getting the needed information the then performance of the employees. A performance appraisal will be undertaken to get the best and performing employees. A good number of employees will be assigned to do this task. This will take place in two weeks (Kasper and Kellerman, 2014). Implementing The communication plan will be implemented in two phases. The first phase will be informing the employees of the plans that the organization has as well as explain to them the reasons why the company has opted to do that. Likewise, it will also incorporate informing the labour unions of the reasons it has opted to do as well as the remedies it will take to compensate the employees (Legutke, Thomas and Candlin, 2014). Notwithstanding the compensation of the employees, the company is planning to implement the same by helping some of the employees to get employment in other agencies and organizations (Rogers, 2014). It is ideal that external team will be employed to make sure that the above is being undertaken in the best way and to the interest of both the organization as well as that of the employees be laid-off (Wenger, 2014). Scenario 5: You are the chair of a local community service group. How would you encourage attendance, participation and commitment from members? Audience analysis The audience in this case are all the members of the community or the entire people in the community. This will take cleaning of the community environment on the last weekend of the week. However, the members or the people are not easy to convince especially when cleaning. In addition most of the members are working, hence they consider weekends as vital time to take their families out especially being with their children. On the other hand, the audience has habit of not hearing anything from the community leaders, this means it will be very hard to communicate the same to them, and they are always in doors (Legutke, Thomas and Candlin, 2014). Communication goals I am trying to inform the general public especially the community that it will be of great importance to have the environment clean. It is an ideal path to consider all of them take part or participate in the cleaning haste on that weekend. This will be done in two-fold, short and long-term (Richards and Schmidt, 2014). Short-term To make sure that all the members of the community are able to participate in the one day event in order to clean the environment. To help the community come up with another day of such an event such that the community could be a better place to be. Long-Term To take part in environmental cleaning exercise so that we as a community can conform to the needed regulations and rules set aside by the government (Richards and Schmidt, 2014). To encourage the people to take part in the event as well as participate in the same Communication process I am planning to make sure that we inform all the people in the community about the event from door to door. In addition, banners will be place as well posters will be posted. On the day of the event several buses will be set aside to assist in the process of moving the people from one place to the other or move them from their homes to areas of interest. References Coombs, W.T., 2014. Ongoing crisis communication: Planning, managing, and responding. Sage Publications. Dainton, M. and Zelley, E.D., 2014. Applying communication theory for professional life: A practical introduction. Sage publications. Garvey, W.D., 2014. Communication: the essence of science: facilitating information exchange among librarians, scientists, engineers and students. Elsevier. Hybels, S., 2014. Communicating effectively. McGraw-Hill Higher Education. Kasper, G. and Kellerman, E., 2014. Communication strategies: Psycholinguistic and sociolinguistic perspectives. Routledge. Legutke, M., Thomas, H. and Candlin, C.N., 2014. Process and experience in the language classroom. Routledge. Richards, J.C. and Schmidt, R.W., 2014. Language and communication. Routledge. Rogers, L.E. ed., 2014. Relational communication: An interactional perspective to the study of process and form. Routledge. Stacks, D.W. and Salwen, M.B. eds., 2014. An integrated approach to communication theory and research. Routledge. VlăduȆºescu, ÈËÅ"., 2014. Uncertainty Communication Status. International Letters of Social and Humanistic Sciences, (21), pp.100-106. Wenger, E., 2014. Artificial intelligence and tutoring systems: computational and cognitive approaches to the communication of knowledge. Morgan Kaufmann.