Discuss the importance of national culture in a business environment Essay

Discuss the importance of national culture in a business environment and illustrate its impact on conflict in international business communication - Essay Example Understanding cultural differences is the key to successful international business communications. (Zachry. P.1) Professor Geert Hofstede identifies five ‘independent dimensions’ (p.1) of cultural differences. The significance of Hofstede’s independent dimensions is a method of avoiding misunderstanding and conflict in international business negotiations. Gary Emmons in his article The New International Style of Management, suggests that the new corporate culture may be sufficient to overcome the difficulties arising out of national cultural barriers. (p.2). A new and increasing global style of business management might transcend anticipated conflicts resulting from cultural barriers. Cultural dimensions impacting cross-national business communications are: High-versus low-context cultures, monochromic versus polychromic time, silent language, Hofstede’s cultural dimensions and Maruyama’s epistemological types. In high context cultures such as China and Japan, communications are conducted in an implicit manner. In low-context cultures such as the United States and many European nations, communications are conducted in an explicit manner. (Tung p.5) In many high context cultures, gift giving is prevalent and a failure to understand this aspect of the culture is liable to lead to a misconceived implication of impropriety. Moreover, when engaging in the gift exchange cultural mode with high-context cultures it is important to avoid gifts which imply bad luck or ill will. This very simple failure to understand the nature of high-context culture communication modes can lead to serious conflicts in international business communications. (Tung p.6) Cultures operating on monochromic time (m-time) believe in performing one function at a time. On the other hand, cultures operating in polychromic time (p-time) function while performing several different tasks. P-time cultures have a propensity for mixing business with